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WHERE THE MAGIC HAPPENS

​Backstage in the new front row! For the second season in a row I got the privilege to go backstage at the Stylein show at Stockholm Fashion Week. Backstage is more than sitting at front row because you get access to the the clothes, models and hair&makeup artist first hand. You witness the last minute touches, the organized chaos, press that is trying to take pictures and get a comment from the designer. An image that you bring with you as you then watch the well executed show. I must say that I’m amazed by the talented designer Elin Alemdar that season after season delivers a well put together collection that breaths elegance, minimalism and always with a interesting element like popping colors, crop tops and just the right details and 

Photo; Sara Che
P
roducts used on models; Maxfactor & Kevin Murphy

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